Advertising device.



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' W BY T. R.'GEISEL.

ADVIEIRTISIM DEVICE.

APPLICATION FILED 1130.27, 1911 1,021,516, Patented Mar.26, 1912.

W1T/VESSIIS; [NVENTOR fill ATTORNEY.

COLUMBIA PLANOGRAPH 50.. WASHINGTON, D. c,

UNITED STATES PATENT OFFICE.

THEODOR R. GEISEL, 0F SPRING-FIELD, MASSACHUSETTS.

ADVERTISING DEVICE.

To all whom it may concern:

Be it known that I, Trrnonon R. GnIsnL, a citizen of the United States of America, and resident of Springfield, in the county of Hampden and State of Massachusetts, have invented certain new and useful Improvements in Advertisin Devices, of which the following is a full, 0 ear, and exact description. I

The object of this invention which relates to advertising placards orsigns to be used especially in street railway cars, is to increase the attention attracting capability of the advertising card; and the invention as carried out in its preferred form consists in a card or plate bearing an advertisement on the face thereof and having a downwardly bowed runner rod supported by and located forwardly of the plate and a member having the form of a pointer, directed to some portion of the advertisement and provided with eyes extending above the upper edge of such pointer, which eyes havesuspension and free sliding engagements with the bowed runner rod so that under inertia or from the start ing and stopping, changing of speed orjolting of the car the pointer will have a shift- The invention is described in conjunction withthe accompanying drawings and is defined in the claims.

In the drawings :F igure 1 is a front view of my improved advertising device; Fig. 2 is a top edge or plan view of the same; Fig. 8 is a cross sectional view on line 33, Fig. l, as seen in the direction of the arrow.

In the drawings, A represents a card or plate having advertising matter on the face thereof. a

B represents a runnerrod which is downwardly bowed as especially shown in Fig. 1. This runner rod which may be of stiif wire has its opposite end portions or a inwardly extended and terminating in eyes I) 1) arranged in planes angular to the portions a and coincident. with the face of the plate A; and fastening means d are engaged through said eyes and through the plate whereby the runner rod is firmly held in a Specification of Letters Patent. Patented Mar, 26, 1912,

Application filed December 27,- 1911 Serial No. 668,196.

position forward of and supported by the plate. These fastening means may be rivets or headed prong provided fasteners as indicated.

D represents a member which is provided with eyes f f extended above itsupper edge, loosely engaged with the said runner rod so that such member has free sliding engagements with the latter. The said member is made in the form of a pointer or hand directed to aprominent portion of the advertisement such as the pictorial representation indicated at 00 on Fig. 1.

By reason of the startings and stoppings and changes of speed of the car in which this advertising device is mounted, the pointer will have shifting movements backward and forward on the runner rod, for instance, from its normally central position to those forward and to the rear thereof indicated by the dotted lines, Fig. 1,the bow formation of the rod tending to the normal centralization of the pointer.

I claim 1. In a device of the character described, an advertising card or plate having a downwardly bowed runner rod supported by and standing forwardly of the plate, and a member having a suspension engagement with said bowed runner rod, and capable of shifting movements backward and forward on such rod.

2. In a device of the character described, a card or plate having an advertisement on the face thereof, a downwardly bowed runner rod having its end portions inwardly extended and terminating in eyes arranged in planes parallel to the face of the plate, and fastening means engaged through said eyes and the plate whereby the runner rod is held in a position forward of, and supported by the plate, and a member, provided with eyes extended above lts upper edge and loosely engaged with said runner rod, which member has the form of a polnter directed to a prominent portion of the advertisement.

Signed by me at Springfield, Mass, in

G. R. DRISCOLL, WM. S. BELLOWS.

Copies of this patent may be obtained for five cents each, by addressing the Commissioner of IPatents,

" v Washington, D. G. 

